Understanding Understanding
Deeper insights for a better user experience
The ubiquitous calls to help Haiti by texting “Haiti” to 90999 last month, and the $41 million raised by the effort, may have opened your organization’s eyes to the possibilities of mobile messaging, but what are reasonable expectations for more run-of-the-mill mobile campaigns? To answer this question, M+R and MobileActive.org have released 2010 Nonprofit Text Messaging Benchmarks. Here are the highlights of that report.
Read the full story »How to set up Google Analytics on your Facebook wall and fan pages – 3 easy workarounds (via @webdigi) http://bit.ly/bjYvOm #
@shaundakin Interesting: MarketingVOX wrote last week that e-mail is most preferred for sharing online content – http://bit.ly/9Us5hP in reply to shaundakin #
How to set up Google Analytics on your Facebook wall and fan pages – 3 easy workarounds (via @webdigi) http://bit.ly/bjYvOm #
@shaundakin Interesting: MarketingVOX wrote last week that e-mail is most preferred for sharing online content – http://bit.ly/9Us5hP in reply to shaundakin #
Quick Hits, Studies »A few weeks ago, I told you about the 2009 eNonprofits Benchmarks Study, which allows you to compare the effectiveness of your e-mail campaigns to that of other nonprofits. Today, M+R released its 2010 Nonprofit Social Media Benchmarks Study, reporting the effectiveness of nonprofits’ Facebook and Twitter efforts. In a conference call today, they discussed some of the highlights.
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Quick Hits »There are a lot of free iPhone apps that make it easy and (because they’re apps) fun to make more eco-friendly choices — and even some that help you take action to save the planet.
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Quick Hits »I ran across a new app for democracy today and thought it was time to share some of my favorites so far.
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