About Me
I am an independent digital and content strategist with more than 10 years’ experience building brands and audiences online.
I started my career in the legacy media of books and magazines, then made the transition to new media in 1997. As Executive Producer of NetGuide, one of the Web’s early general-audience sites, I helped create many of what are now considered “best practices” in website content, usability, and marketing—making the site one of the Web’s first profitable properties.
At nationally acclaimed APBnews.com, I produced content that was a finalist for the Scripps Howard Foundation’s National Journalism Award for Web reporting, then tripled the site’s unique visitors as the Director of Marketing and Online Strategies.
As an independent consultant in digital strategies and management, I helped JusticeTalking.org double its traffic and develop the Webby award-winning spin-off site JusticeLearning.org in partnership with The New York Times Learning Network. My Web strategy enabled the UN Millennium Campaign to increase its site traffic 400% and its average visit duration 500%. Other digital clients have included Evian Natural Spring Water, Remington Products, U.S. PIRG, In My Name, and Witness.
I also work with Dan Joseph & Associates to conduct qualitative research for MTV Network brands including AddictingGames.com, Shockwave.com, and ParentsConnect.com; Nickelodeon, VH1 and CMT television; and Nick Magazine.
I have a B.A. in English from Allegheny College, with minors in graphic design and in history, and an M.A. in English from NYU. I am a co-founder of Tech4Good, a networking organization for tech professionals seeking to contribute to the common good.
In my spare time, I teach English and history to my high-school nephews and cheer for the Pittsburgh Steelers.
For more, make sure to visit my Resume and Portfolio pages.
