Understanding Understanding

I just had a reflective realism experience I had to share with you.

Gestalt psychology is about human perception. This presentation uses gestalt psychology to explain the principles of good design.

Today’s leaders are those whose attitudes are more like surfers of change, learning everything they can about a wide range of subjects — from surfing wax to ocean currents — so that when the big one comes along they know everything they might need to ride that wave in in triumph.

Excellent article citing psychologoical studies and real-life experience to show why “Attractive things work better,” and therefore why design is crucial.

“Traditional advertising simply cannot be carried over to the internet…. The net will find monetization models and these will be different from the advertising models used by mass media, just as the models used by mass media were different from the monetization models of theater and sporting events before them.”