Understanding Understanding

Good old e-mail is still the key to online organizing. Here are 5 best practices for making yours more effective.

Your organization may not have three years or $1 billion to spend establishing or redefining your brand, as Cingular did when it took over the AT&T name, but the branding process should be the same if you want a positive, memorable result. Here’s how.

Last week, as part of its Symbols, Branding and Persuasion series, The Change You Want To See brought in Loid Der, former creative director of the world’s largest branding agency, to instruct nonprofit and advocacy organizations in the practice of branding.

Last month, colleague and I were trying to assess the effectiveness of a Twitter campaign and had a heck of a time finding data. In the course of that process, and since then, I uncovered a raft of tools to mine helpful Twitter data.

In honor of World Usability Day, officially the second Thursday in November, I thought I’d write about Web usability: What it is and why it matters to the effectiveness of any Web endeavor.