Understanding Understanding

“The human brain responds to being treated fairly the same way it responds to winning money and eating chocolate.”

“For hundreds of years, art critics have mused over why the Mona Lisa’s smile seems so mysterious. Now the Harvard neurobiologist Margaret Livingstone has a fascinating answer.”

Color plays a huge role in memory recall. It stimulates all the senses, instantly conveying a message like no other communication method…. in U.S. advertising at least, studies suggest some universal meanings.