Understanding Understanding

I just had a reflective realism experience I had to share with you.

Are your organization’s e-mails as effective as they could be? Are they as effective as other organizations’? Measure your results against this handy metrics table based on results of the latest nonprofit benchmarks survey.

Your organization may not have three years or $1 billion to spend establishing or redefining your brand, as Cingular did when it took over the AT&T name, but the branding process should be the same if you want a positive, memorable result. Here’s how.

Last week, as part of its Symbols, Branding and Persuasion series, The Change You Want To See brought in Loid Der, former creative director of the world’s largest branding agency, to instruct nonprofit and advocacy organizations in the practice of branding.

This article uses a familiar and amusing phenomenon–the mortality of red-shirted crew members on the original Star Trek series–to make some important points about data analysis and presentation.