Understanding Understanding

“Shakespeare uses a linguistic technique known as functional shift that involves, for example using a noun to serve as a verb. Researchers found that this technique allows the brain to understand what a word means before it understands the function of the word within a sentence. “

In today’s Times, David Brooks writes about young neuroscientists finding sources of cultural differences and prejudices. Here are two of the cool findings he reports.

When marketing innovative products, this article explains, comparing the product to something familiar helps consumers understand its value and potential. (Think “horseless carriage.”)

Just found this site that aims to report the colors people associate with different words, like “comfort” and “simple.”

How does your target market use social media? Forrester Consumer Profile Tool tells you.