Understanding Understanding

Your organization may not have three years or $1 billion to spend establishing or redefining your brand, as Cingular did when it took over the AT&T name, but the branding process should be the same if you want a positive, memorable result. Here’s how.

Last week, as part of its Symbols, Branding and Persuasion series, The Change You Want To See brought in Loid Der, former creative director of the world’s largest branding agency, to instruct nonprofit and advocacy organizations in the practice of branding.

Great comment from article about Obama annoying elite journalists by taking questions from lesser or even non-journalists.

The newspaper’s decline does not portend anything resembling the end of democracy.