Understanding Understanding

A few weeks ago, I told you about the 2009 eNonprofits Benchmarks Study, which allows you to compare the effectiveness of your e-mail campaigns to that of other nonprofits. Today, M+R released its 2010 Nonprofit Social Media Benchmarks Study, reporting the effectiveness of nonprofits’ Facebook and Twitter efforts. In a conference call today, they discussed some of the highlights.

Good old e-mail is still the key to online organizing. Here are 5 best practices for making yours more effective.

Are your organization’s e-mails as effective as they could be? Are they as effective as other organizations’? Measure your results against this handy metrics table based on results of the latest nonprofit benchmarks survey.

Last week, as part of its Symbols, Branding and Persuasion series, The Change You Want To See brought in Loid Der, former creative director of the world’s largest branding agency, to instruct nonprofit and advocacy organizations in the practice of branding.

Ran across this about non-profit economics in the Freakonomics blog.